Thursday, September 29, 2005

Distribution and a friendly Blog

A good friend of mine shipped me 200 books here in Australia. They aren't here yet (customs is a bear), but they should be soon. I've also sent off my distribution application to one of the distributors here. Called TowerBooks they just seemed the most suited to my needs - although I don't really know.

In other notes... because I knew I was getting books any day I sold one to the lady at the Health Insurance company. She read Chapter 1 and loved it. Also, a girl I don't know (she is a friend of a friend) posted a review of Grobar on Amazon and on her blog. I think it helped bump up the sales a bit (we were around 600,000 and popped up to 90,000). Check it out at http://www.livejournal.com/users/malunu/. In response to her friend thinking the book was weird, I posted a secret link to Chapter 2 in her comments section. Hopefully, it'll help things along :)

Happiness to all (and a good year too)...

Joseph Cox

Yom Kippur Greeting

I figured I'd post the below to this blog as well. Grobar is mentioned at the bottom :)

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Hello all,

Every year I write an annual Yom Kippur greeting and send it to people I've interacted with over the course of the year. This is the eleventh year I have done so. I appreciate the time you take to read it.

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The Torah states that a man can be excused from military service in a preventative war for one of three reasons: If he has been betrothed, but not married. If he has built a house but not dedicated it. Or if he has planted a vineyard, but not yet redeemed its fruit. They seem like three odd things to take precedence over a war. Perhaps, you might say, these are things that leave a lasting impact on a country, on a society. All are things that will outlast the man's life. Vineyards can last for hundreds of years. The shells of ancient homes are around even today. And families can last forever. But the act of creation isn't what excuses the soldier from duty. By the time he has built a house or planted a vineyard, the act of creation has been completed. It isn't enough to build the house, he must dedicate it. And it isn't enough to plant the vineyard, he must redeem it's fruit. Indeed, in last week's portion of the Torah we see among the list of curses that a man will betroth a woman, but another will take her. That he will build a house, but another will live in it. And that he will plant a vineyard, but another will drink its fruit.

It's clear that it is a curse not to enjoy the rewards of ones accomplishments. And it is not just a blessing, but a mitzvah (a good deed), to realize those rewards and to recognize G-d's hands in those accomplishments.

This hasn't been a year of curses. But it hasn't been a year of fundamental accomplishment either. It has been a muddled year. A year of complexity. People talk of maturity as a process of understanding the complexity of the world. Of not just intellectually understanding that the world is a complex place, but of actually feeling it. In a way, that is maturity. But it is also darkness. You get wrapped up in the complexity of the world, and you lose the clarity - the light - of simplicity. You grow up, and you grow old.

It doesn't, of course, have to be that way. There is another path. A path of wisdom. As I understand it, wisdom is achieving understanding, and clarity, *because* of the wrinkles that may be thrown in your direction. For me, this has been a year of maturity - but not of wisdom. I have been blindly stabbing away without much accomplishment, and without enjoying the fruits of what I have accomplished. I've been buried in the details and forgotten the greater picture.

There is a man here (in Australia), who davens at the shul in East Bentleigh. He is an old man, from Moscow. He goes back regularly. For our wedding he gave us a bottle of Russian vodka. His name is Benyamin. Why do I mention him? Because every time he sees me, his face lights up. He shakes my hand vigorously. He smiles. And he assaults me with a barrage of Yiddish and Russian words that he knows I don't understand.

And I smile. I enjoy shaking his hand. Because that is how you greet people. That is how you react to people.

That is how I used to greet him, and he is returning the favor.

In the day-to-day complexity of publishing the book, of moving, of handing over the reins of the shul, of looking for work in Australia and of spinning ones wheels on various and sundry other things, I've forgotten to interact with the world with that kind of simple love and attention. You can infuse every moment of life with holiness and blessing. Greeting the old man reminded me of that. His was such a simple action. And yet it cut through so much that is complex. It cuts through so much that clouds a life and prevents it from getting the light it needs to flourish.

Before Yom Kippur Jews attempt to wipe the slate clean. They turn to G-d to ask forgiveness for their sins against him. But G-d can not grant them forgiveness for their sins against their fellow man. In this message, I am asking you for your forgiveness for anything I might have done to harm you, whether it was intentional or not and whether it was overt or hidden. But there is more to apologize for than outright harm. There is also a failure to create holiness and light.

All of us have so much to add to the world. We can accomplish great things. But small accomplishments are not to be forgotten. Small things like infusing a handshake with love.

In the coming year, may you all experience true joy and happiness. May you accomplish things great and small and may you taste the fruits of your accomplishments.

Oh, and if you get the chance, read a copy of "Grobar and the Mind Control Potion" :) I know that sounds like a gratuitous pitch, but it actually isn't. It is a book people enjoy. The pleasure it has brought its readers has been my year's greatest accomplishment. And seeing that pleasure has been my year's greatest reward. I thank G-d for both.

May you all be inscribed in the Book of Life and the Book of Joy and the Book of Wisdom.

Happiness to all,

Joseph Cox

Thursday, September 22, 2005

It's been a while

It's been a while since I last posted something on Suckerfish. The reason is pretty simple, Bec and I have been travelling and settling in in Australia. It hasn't been uneventful though. I did a mini-reading in Israel. Only the kids of bookstore employees showed up, so it wasn't a real reading - but they loved it and the bookstore has been selling the book. Other big things include:

  • I've been working on getting distribution in Australia. I'm preparing a package to send to one of the distributors, Tower Books. We'll see what happens. I chose them simply because they had the most information on their web-site - and they had fiction titles. My experiences so far (combined with some patience) have led me to really streamline my promotional efforts. I did some research on the financials of bookstores. B&N has DSI (Days Sales in Inventory) of 160 days, Borders DSI is 175. This means the average book goes unsold for almost a half a year. This is incredible. Now, obviously, some books sell much more quickly. And I imagine a lot of bookstores don't keep unsold books for six months. Three is probably more realistic. So, to maintain a 160+ day DSI despite returns, these bookstores are returning *a lot* of books. Being on the shelf gives you absolutely *nothing*. Buyers have to be pointed to the book. Reviews can help, but they aren't enough. Let's say you get a nice review in the New York Times. You might move 1000 copies. There are over 1000 new bookstores nationally. So if you place two books in each store, then you're going to lose out. Half will be sold. Half will be returned - eliminating no small part of your margin. What you really need is support from the bookstores themselves - particularly the staff. When a customer who is just looking comes in, you want the staff to consider your book. To get that, it is worth giving the staff free books, signing whatever copies they have and delivering promotional materials. This is more important than readings, in my mind. I sell more books personally than I would at a reading - and spreads the word just as effectively (more below). Promoting the book to bookstore staff brings in sales from people who aren't perusing the reviews, who aren't all that 'literary,' but who are buying books. These are precisely the kind of people my book is aimed at.
  • My dad met a lady on the plane who has recommended the book to Disney Radio. No idea what they can do with it, but she enjoyed the book and that never hurts.
  • The book is FINALLY available on Barnes and Noble.com. They actually sent out some copies. Now, I don't want returns, so I need to start getting these books flowing. I'm not linking up to them yet. They took way to long to get rolling, their publisher support was very very poor and of course you get paid very slowly by them. Please note, I'm not ripping on B&N stores, I've had good experiences with them. But the web site is a little sad.
  • I had a real fall-off in sales while travelling. It is understandable, books online don't sell themselves any better than books in the store. I need to continue the promotional efforts. I have been selling some books personally however. As I mentioned I sold two books on the plane to Chicago. I sold another one on the way to London. I sold another copy in Venice. But I didn't sell any for the rest of the trip. It was still fun. I don't have copies to spare here in Australia (I'm getting them shipped here), but there was a family on the train that was definitely interested. The oldest son, who was seven, enjoyed the book. He didn't admit it, but really got sucked into it. A lady at the health care insurance company also wanted to buy the book. She had her sister in mind. Her sister is a librarian on King Island (north of Tasmania). She is very active and if she likes the book it'll get spread to libraries across Tasmania and possibly across Oz. It never hurts :)


So, things are proceeding. Patience is key. I'm going to be applying for regional placement in the Northwest by Borders and B&N as well as regional placement in the Melbourne area. Of course, in Australia, I need distribution first and then I can approach the chain stores for support. Anyways, things are going on.

Have fun!

Joseph

Thursday, September 01, 2005

More Travels

We've been travelling for a little while now. We've had some successes on the book front. Amazon has ordered more copies. The distributor finally ordered the copies that Ingram finally ordered that B&N finally ordered - so only a small bit after the books became available, people might finally get them. Anyways, we were at a wedding in Chicago and I brought some books to an after-party to give to my mother-in-law to give to people in Australia who were still waiting for their copies. Well, it turned out she only wanted one copy, so we sold the seven copies to people at the party. It was fun.

We have quite a few copies to move, but I'm beginning to better understand the business. I'm going to try to get placement in B&N and Borders stores in the Pacific Northwest. Basically, getting the books on the shelves is step one. Getting them sold is a whole different story. So, I'll visit every store that is carrying the book, talk to the staff in the appropriate department (give them free copies, encourage them to read the book), and sign copies. Why? Because being on a shelf doesn't sell anything but diapers (and even then it doesn't work). Fundamentally, the book needs to be recommended. Having the staff do that will kick start sales in a way placement itself never could.

Oh, and one more thing, the national radio promotion (Grobar giveaways) should be starting soon. Let me know if you hear anything.

Happiness!

Joseph